A Researcher Studies Year in College, First Through Fourth Year

question 60

Multiple Choice

A researcher studies year in college, first through fourth year, and its relation to academic motivation.To get the most detail out of her measures, she assesses each student in both the fall and spring semesters of each their four years in school.She finds that students have increasingly higher motivation from their first to fourth year, with a trailing off in the last semester.What is the dependent variable in this study?

• A) year in school
• B) semester in school
• C) academic motivation
• D) time of year in which the assessment was completed

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Definitions:

Arousal

A psychological and physiological state of being awake or reactive to stimuli, often crucial in driving consumer engagement and attention.

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience.

Low Involvement

Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.

Marketing Communications

The use of different channels and tools in promoting, selling, and distributing a product or service to the target audience.