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In 2010, there was an interesting lawsuit about bagels.A company claimed to have created a new way to recreate "Brooklyn style" bagels and then reported that another bagel producer stole its recipe.A researcher wonders if bagel sales might have been affected simply by the story making the national news, so she tracks total bagel sales in dollars for one year before and after the news story hits.What is the independent variable in this study?
Variable Expenses
Costs that vary directly and proportionately with the level of production activity or business volume.
Net Operating Income
The income derived from a firm's core business operations, indicating the financial health of the business's day-to-day activities.
Advertising Budget
The allocation of funds towards promotional activities intended to build brand awareness, increase product demand, or communicate information to consumers.
Monthly Sales
The total revenue generated from sales activities in one calendar month, often used to track business performance.
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