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Exhibit 13-8
The following estimated regression model was developed relating yearly income Y in $1,000s) of 30 individuals with their age X1) and their gender X2) 0 if male and 1 if female) .
=30+0.7X1+3X2
Also provided are SST = 1,200 and SSE = 384.
-Refer to Exhibit 13-8. The estimated income of a 30-year-old male is
Skimming Pricing
A pricing strategy involving setting high prices initially to target consumers who are willing to pay more for new or unique products.
Innovative Product
A new or significantly improved product that meets unique customer needs or opens up new markets.
High Initial Price
A pricing strategy where a new product is introduced to the market with a relatively high price point in order to maximize revenues from early adopters.
Skimming Pricing Strategy
A pricing strategy that involves setting high prices initially to target early adopters and then lowering the price over time.
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