Solved

Jupiter Communications an Entrepreneur Developed Kibu.com as an Online Fashion Magazine for Magazine

question 81

Multiple Choice

Jupiter Communications
An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors.
-Refer to Jupiter Communications. If a cosmetics manufacturer learned from analyzing the data that teenage girls who buy more than six bottles of nail polish monthly also like to dress up their pets to match their outfits, it would have used the survey results to identify a(n)
A line of pet nail polish.)

Calculate mean time between failures (MTBF) and failure rate (FR) from given data.

Appreciate the importance of maintenance strategy choices between preventive and breakdown maintenance and their financial implications.

Understand the concept of present value and how it applies to real and nominal cash flows.

Calculate the present value of bonds, including zero-coupon and coupon-bearing bonds.

Definitions:

Satisfying Wants

Fulfilling the desires or needs of consumers, often a goal for businesses to meet through the production of goods and services.

Income

A broader term that encompasses money received on a regular basis from work, property, investments, or welfare payments.

Opportunity Costs

The cost of an alternative that must be forgone in order to pursue a certain action; the benefits you could have received by taking an alternative action.

Trade-offs

The concept that in order to gain something, something else must be given up, reflecting the opportunity cost of choices and decisions.