Have You Ever Purchased a Book or CD on Amazon

question 107

Multiple Choice

Have you ever purchased a book or CD on Amazon.com and noticed that as soon as you put your selection in the shopping cart, you were offered a series of other items that people who made the same purchase as you did also bought? This would be an example of___________ data mining.

• A) sequence
• B) association
• C) predictive
• D) adjacency
• E) extrapolative

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Definitions:

Probable

Likely to occur or to be true, often used in accounting to describe the likelihood of a future event affecting financial statements.

Working Capital

The measure of a company's operational liquidity, calculated as current assets minus current liabilities.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or the operating cycle, whichever is longer.

Interest Accrual

A process where interest that has been earned or incurred but not yet paid is recognized and recorded within accounting periods.