An Internet Strategy Enabled Nestlé USA to Change Its Way

question 114

Multiple Choice

An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly
2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do
Business." Nestlé USA used change to reinvent the company.

• A) activity-oriented
• B) results-driven
• C) generational
• D) vision-driven
• E) resources-driven

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Definitions:

Producing Online Movie Rentals

The business activity of offering movies for rent through internet platforms.

Cost To The Firm

The total expenses incurred by a company in producing goods or providing services.

Original Curve

Refers to the initial state or baseline condition of a graphical representation before any changes or impacts are applied.

New Curve

In economic contexts, refers to a shifted demand or supply curve due to changes in factors affecting them, such as consumer preference or production costs.