Tom Valerio Was the Point Man on a Major Push

question 81

Multiple Choice

Tom Valerio was the point man on a major push to reinvent CIGNA Property & Casualty. His vision for CIGNA was to become a top-quartile, specialist property and casualty company. It was a radical proposition. Valerio was a(n) ____.

• A) change ombudsman
• B) staff moderator
• C) change mentor
• D) change agent
• E) intrapreneur

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Definitions:

Smartphone Users

Individuals who use smartphones, which are mobile phones with advanced features like internet connectivity and the ability to run apps.

Shopping-related Information

Data or details relevant to the purchasing of goods or services.

Audience Attention

The level of focus and interest an audience gives to a message or presentation.

Sales Messages

Marketing communications designed to stimulate immediate buying behavior among prospective customers.