Nestlé Was Unsuccessful in Early Attempts to Sell Its Chocolate

question 53

Multiple Choice

Nestlé was unsuccessful in early attempts to sell its chocolate in India. It discovered its chocolate bars were not suitable for the Indian markets because the candy had to sit in direct sunlight without benefit of air conditioning and became messy. Nestlé adopted an innovation strategy and developed Chocostick, a liquid chocolate, which is very popular. Solving this problem involved what management function?

• A) planning
• B) meeting the competition
• C) making things happen
• D) organizing people, processes, and projects
• E) leading

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Definitions:

Radial Runout

The variation or inconsistency of a rotating part's surface in the radial direction, affecting the smoothness and balance of rotation.

Lateral Runout

A measurement of the deviation or wobble in a rotating component, such as a brake rotor or wheel, from its primary axis of rotation.

Eccentric Runout

Variation in the rotational path of a rotating part, causing uneven movement or vibration.

Backlash

The play or loose movement in mechanical components, particularly in gears, resulting from gaps between parts.