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Exhibit 3.3 The Following Questions Are Based on This Problem and Accompanying

question 5

Multiple Choice

Exhibit 3.3
The following questions are based on this problem and accompanying Excel windows.
Jack's distillery blends scotches for local bars and saloons. One of his customers has requested a special blend of scotch targeted as a bar scotch. The customer wants the blend to involve two scotch products, call them A and B. Product A is a higher quality scotch while product B is a cheaper brand. The customer wants to make the claim the blend is closer to high quality than the alternative. The customer wants 50 1500 ml bottles of the blend. Each bottle must contain at least 48% of Product A and at least 500 ml of B. The customer also specified that the blend have an alcohol content of at least 85%. Product A contains 95% alcohol while product B contains 78%. The blend is sold for $12.50 per bottle. Product A costs $7 per liter and product B costs $3 per liter. The company wants to determine the blend that will meet the customer's requirements and maximize profit.
-Refer to Exhibit 3.3. What formula should be entered in cell D11 in the accompanying Excel spreadsheet to compute the total liters of alcohol supplied?

Recognize the differences between private label brands and manufacturer brands.

Identify the significance of brand image, brand marks, and brand messaging in branding strategy.

Comprehend the importance of brand recall and brand recognition.

Explain the role of packaging and advertising in promoting brand identity.

Definitions:

Workplace Impact

The effect or influence that an individual's behavior or performance has on the overall environment and productivity of their workplace.

Taylor's Scientific Management

A management theory developed by Frederick W. Taylor, emphasizing efficiency and productivity through systematic study of tasks, time management, and worker training.

Human Relations Development

The process of improving interpersonal skills and fostering better interactions among individuals in a professional or personal context.

Impact

The effect or influence that an event, action, or phenomenon has on someone or something.