Exhibit 14.13 The Following Questions Use the Information Below

question 79

Short Answer

Exhibit 14.13
The following questions use the information below.
A student wants to buy a new car. She has three cars to choose from, A, B and C. The cars differ with respect to price, performance and looks. The student has developed the following AHP tables for price and summary. The other tables are not shown due to space limitations.
-Refer to Exhibit 14.13. What formula should go in cell F11 and copied to cells F12:F13 of the Price worksheet to compute the Price Score?

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Definitions:

Peripheral Vision

The part of vision that occurs outside the very center of gaze, allowing humans to perceive objects and movement outside of the direct line of sight.

Cones

Photoreceptor cells in the retina of the eye that function best in bright light and enable color vision.

Blind Spot

An area in the visual field that lacks detection due to the absence of photoreceptor cells in the optic disc of the retina.

Brain

The organ in the head of an organism that controls its actions, thoughts, feelings, and interactions with the environment.