Examlex
Explain how you would value a patent under the following situations: a patent without any current application, a patent linked to an existing product, and a patent portfolio.
Blue Ocean Strategy
A marketing theory that suggests companies are better off searching for ways to gain "uncontested market space" than competing with similar companies.
Differentiation
Differentiating a product or service to enhance its appeal to a chosen market segment.
Lower Cost
The strategy or condition of achieving a reduction in expenses, leading to a competitive pricing advantage or higher profit margins.
Cost Focus
A business strategy aiming to become the lowest-cost producer in an industry for a particular segment or niche.
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