What Are the Four Steps That Firms Should Go Through

question 257

Essay

What are the four steps that firms should go through when deciding whether or not to go international?

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Definitions:

Attitude-Behavior Consistency

The correlation between a person's beliefs, feelings, and how they respond to certain ideas, objects, or other people.

Homosexual Behavior

Romantic or sexual activities or practices between individuals of the same sex.

General Attitude

An overall, enduring positive or negative feeling about some person, object, or issue.

Specific Behavior

Actions or reactions of an individual in response to external or internal stimuli.