Ace Products Sells Copiers, Printers, and Fax Machines to Four

question 56

Essay

Ace Products sells copiers, printers, and fax machines to four main types of customers: hospitals, small businesses, airlines, and federal government departments. There are three vice-presidents (manufacturing, finance, and marketing), all of whom report to the CEO. On what basis is Ace Products currently organized? If the company wanted to adopt a divisional structure, how would the organization chart differ from what it looks like currently?

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Definitions:

Marketing Concept

A business philosophy that emphasizes identifying and meeting the needs and wants of customers as the key to achieving organizational goals.

Production Cycle

The sequence of steps involved in producing a good or service, from the initial concept or design to the final product delivery.

Sales Concept

A marketing strategy that prioritizes making sales and considers customer needs as secondary, focusing on aggressive sales techniques.

Sustainability Perspective

An approach to developing, producing, and managing products and services with attention to their environmental impact and the conservation of resources for future generations.