Segmenting Customers on the Basis of Things Like Products Purchased

question 39

True/False

Segmenting customers on the basis of things like products purchased, sales history, demographic information, and desired product features can dilute the results of a CRM program.

Understand different types of back-to-school events and their objectives.

Recognize the importance of planning and preparation in the success of family learning events.

Identify various engaging activities suitable for family learning events.

Understand how school events can reflect and enhance community values and cultural cohesiveness.

---

Definitions:

Degree of Uncertainty

A measure or assessment of the unpredictability or risk associated with a decision, project, or future event.

Human Capital

The combined abilities, expertise, and non-physical resources of people that contribute to producing economic benefits for themselves, their places of work, or their local area.

Simulation

A blend of qualitative and quantitative modelling that incorporates a set of assumptions about relationships among variables in a mathematical algorithm. Simulation can simultaneously model demand and supply, and is very useful for testing the impact of assumptions on the outcome of the model.

Bottlenecks

Points in a process where the flow is impaired or stopped entirely, leading to delays and reduced efficiency.