Until Recently, CRM Was Not Very Effective for Most Companies

question 36

True/False

Until recently, CRM was not very effective for most companies because it didn't focus on building customers' trust and loyalty, or building strong relationships with customers.

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Definitions:

Operating Cash Flows

Cash generated from a company's normal business operations.

Customer Satisfaction Rating

A metric that quantifies how satisfied a customer feels with a product, service, or experience.

Leading Indicator

An economic or financial metric that predicts future trends and changes in economic cycles or the performance of an industry or market.

Sales Revenue

The total amount of money generated by a company from its sales of goods or services, before any expenses are subtracted.