Why Do So Many CRM Programs Fail

question 19

Multiple Choice

Why do so many CRM programs fail?

• A)​They are so expensive that it is hard to recover the investment
• B)​They take the firm away from concentrating on their key suppliers
• C)​Because of incompatible information and communication systems
• D)​Firms concentrate more on the CRM software instead of taking care of customers

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Definitions:

Overweight

A condition characterized by having more body fat than is optimally healthy, often measured by body mass index (BMI).

Set-Point

The theory that each individual has a genetically determined range of weight and temperature that their body will try to maintain to stay at optimal health.

Metabolism

The complex set of chemical reactions within a living organism that are necessary for the maintenance of life, involving energy production and utilization.

Food Restriction

The practice of limiting the amount and/or type of food ingested, often used for weight control or medical reasons.