You Work for a Company That Segments Customers by Demographic

question 6

Multiple Choice

You work for a company that segments customers by demographic information, and then markets specifically to those customers who are located in the Los Angeles area.This is an example of:

• A) Target marketing
• B) Cross-selling
• C) Geographic marketing
• D) Personalized customer communication

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Definitions:

Central Planning

A system of economy in which all choices about the creation and allocation of goods and services are made by the government or a central body.

Capitalist Form

A socio-economic system characterized by private ownership of capital goods, investments determined by private decision, and prices, production, and the distribution of goods determined mainly by competition in a free market.

Mixed Economy

An economic system combining private and public enterprise.

Private Sector

Refers to the part of the economy that is run by individuals and companies for profit and is not state controlled.