For the information given, rank the two customers in terms of their customer lifetime value.
Use a discount rate of 8 percent and treat the average sales figures as annuities.
Definitions:
Coleading
The practice of two or more individuals jointly leading or facilitating a group, meeting, or project.
Laboratory Groups
Controlled environments designed for research, experiments, or practice, typically within a field of psychology or the social sciences.
Critiquing
Critiquing refers to the practice of analyzing and evaluating something critically, often to identify its strengths and weaknesses or to provide constructive feedback.
Laissez-faire
An economic philosophy of free-market capitalism that opposes government intervention.
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