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As Customers Navigate Through a Company's Website, CRM Software Can

question 18

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As customers navigate through a company's website, CRM software can record and analyze the customer's clickstream so website images and ads can be tailored to the needs and desires of that one individual customer.


Definitions:

Effective Leadership

The ability to guide, motivate, and enable others to contribute toward the effectiveness and success of the organizations of which they are members.

Role Expectations

The beliefs about the behaviors and actions expected from a person occupying a particular role.

Role Conflicts

Situations where there are contradictory expectations related to a single role or between multiple roles held by an individual.

Insiders Versus Outsiders

A distinction made between those who are part of a specific group, organization, or community (insiders) and those who are not (outsiders).

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