Segmenting Customers on the Basis of Things Like Products Purchased

question 39

True/False

Segmenting customers on the basis of things like products purchased, sales history, demographic information, and desired product features can dilute the results of a CRM program.

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Definitions:

Behavior Genetics

An area of research dedicated to understanding how behavioral traits are shaped by genetic and environmental contributions.

Philosophy

The study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline.

Reproductive Success

The passing on of genes to the next generation in a way that they too can pass on those genes.

Genetically Predisposed

The inherent susceptibility or tendency to develop certain conditions or traits based on one's genetic makeup.