As Customers Navigate Through a Company's Website, CRM Software Can

question 18

True/False

As customers navigate through a company's website, CRM software can record and analyze the customer's clickstream so website images and ads can be tailored to the needs and desires of that one individual customer.

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Definitions:

Opinion Polls

Surveys conducted to gather the public's views or preferences regarding various topics, including politics, culture, and consumer products, used to infer the opinion of a larger population.

Lynch Mobs

Groups of people who take the law into their own hands to punish an individual, often without a fair trial, historically associated with racial violence in the United States.

Loose Cigarettes

Single cigarettes sold individually, often illegally, as they bypass taxation and standard packaging regulations.

Eric Garner

An African American man whose death during an arrest in New York City sparked nationwide protests and debates over police use of force and racial discrimination.