While Sylvia Has Not Asked Teenage Consumers Any Questions, She

question 211

Short Answer

While Sylvia has not asked teenage consumers any questions, she has noted that they purchase green nail polish, as opposed to purple. Which research method has Sylvia used?
Nominal scaling
Focus groups
Observation
Survey
Experimentation

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Definitions:

Direct Method

A way of reporting cash flows from operating activities by showing major classes of gross cash receipts and payments.

Operating Expenses

Costs associated with the day-to-day operations of a business, excluding direct material and labor costs.

Liabilities

Amounts owed to creditors in the form of debts and other obligations.

Statement of Cash Flows

A financial report that provides aggregate data regarding all cash inflows and outflows a company receives.