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Sally spent the day in the local grocery store passing out free samples of a new potato chip. Sally gave every second customer the new chip with dip and every other customer the new chip without dip. What type of research was Sally conducting?
Observation
Primary and secondary data collection
Experimentation
Survey
Focus groups
Non-Value-Added
Activities or processes that do not add any significant value to the final product or service from the customer's perspective.
Value-Added Ratio
The ratio of the value-added lead time to the total lead time.
External Failure Cost
Costs incurred when products or services fail to meet quality standards after being delivered to the customer, including returns, repairs, and lost sales.
External Failure Cost
External failure costs are expenses incurred when products or services fail to meet quality standards after being delivered to the customer, including returns, repairs, and lost sales.
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