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Which of the Following Is Correct with Regard to Rational

question 89

Short Answer

Which of the following is correct with regard to rational and emotional purchase motives?
Emotional purchase motives generally lead to post-purchase unhappiness.
Rational motives are normally used for industrial goods purchases, while emotional motives are normally used for consumer goods purchases.
Research shows that rational motives are more commonly used by men, while emotional motives are more commonly used by women.
Emotional motives are used when purchasing services, while rational motives are used when purchasing goods.
None of these are correct.


Definitions:

Outside Employment

A situation in which an individual holds a job external to their primary place of employment, often to supplement income or gain additional experience.

Financial Capital Market

The complex set of institutions in which suppliers of capital (households that save) and the demand for capital (firms wanting to invest) interact.

Institutions

Structures and mechanisms of social order governing the behavior of a set of individuals within a given community, such as legal codes, money, and schools.

Economists

Professionals who study, develop, and apply theories and concepts from economics to analyze how societies utilize scarce resources to produce valuable commodities and distribute them among different people.

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