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Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?
Business analysis
Test marketing
Product testing
Concept testing
Prototype development
Coercive Power
A form of authority that relies on the threat of force or sanctions to influence others' behavior and compliance.
Bases of Individual Power
Refers to the sources from which an individual derives their ability to influence others, such as expertise or position.
Rosabeth Moss Kanter
A renowned professor of business at Harvard Business School, known for her research on change management and confidence.
Power
The ability or capacity to influence or control the behavior of others, often through the possession of knowledge, resources, or authority.
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