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Harley-Davidson's famous logo is emblazoned on products such as boots, eyewear, gloves, purses, lighters, and watches, and the motorcycle maker receives more than $210 million annually from fees it receives. This is an example of a _________ brand.
national
licensed
generic
private
value-added
Positive Reinforcement
A behavioral concept where a desirable stimulus is introduced following a behavior, increasing the likelihood that the behavior will occur again.
Negative Punishment
A behavior modification technique involving the removal of a desirable stimulus to decrease the likelihood of a behavior being repeated.
Positive Punishment
A method in behaviorism that involves the addition of an unfavorable outcome in order to decrease the likelihood of a behavior occurring in the future.
Negative Reinforcement
The process of increasing a behavior by removing or avoiding a negative outcome or stimulus.
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