Starbucks's Card Rewards Attracts Return Customers with Free Coffee Refills

question 122

Short Answer

Starbucks's Card Rewards attracts return customers with free coffee refills and other extras. This is an example of
industrial marketing.
relationship marketing.
consumer marketing.
marketing research.
international marketing.

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Definitions:

Emotional Relief

A reduction in emotional distress or intensity, often experienced after expressing or processing one's feelings.

Punishment

A process by which a behavior is followed by a consequence that decreases the likelihood of that behavior being repeated.

Rewards

Benefits or positive feedback given for a particular action or behavior, often used as a means of encouragement or reinforcement.

Sociocultural Factors

Aspects of society and culture that influence an individual's behavior, thoughts, and feelings.