For Many Years, ServiceMaster Focused on Residential Customers, but Now

question 164

Short Answer

For many years, ServiceMaster focused on residential customers, but now it has added business and industry services. This is an example of
product mortality.
product positioning.
multiple product lines.
product differentiation.
the product mix.

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Definitions:

Perception of Speech

The process by which the brain interprets and makes sense of spoken language.

Retinal Neuron

Neurons located in the retina of the eye, playing crucial roles in converting light into neural signals for vision.

Stellate Cells

Star-shaped cells found in various organs and tissues which play roles in tissue repair, scarring, and neurologic processes.

Fovea

Central region of the retina specialized for high visual acuity; its receptive fields are at the center of the eye’s visual field.