In Which Stage of the Product Development Process Does the Firm

question 46

Short Answer

In which stage of the product development process does the firm eliminate all product ideas that do not mesh with the firm's abilities, expertise, or objectives?
Product ideas
Screening
Concept testing
Test marketing
Prototype development

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Definitions:

Collective Efficacy

The shared belief in the capability of a group to achieve its goals and successfully execute tasks together.

Political Skill

The ability to effectively understand others at work, and to use such knowledge to influence others to act in ways that enhance one’s personal and/or organizational objectives.

Developing Coalitions

The process of forming alliances or partnerships among individuals or groups to achieve shared goals or tackle common challenges.

Idea Recycling

The process of reusing, repurposing, or adapting existing ideas for new contexts or applications.