If a Company Requires Consumer Response to a New Product

question 59

Short Answer

If a company requires consumer response to a new product under real conditions, which phase of the product development process would the company use?
Business analysis
Concept testing
Commercialization
Screening
Product testing and test marketing

---

Definitions:

Transference

In psychotherapy, the process by which patients project feelings and attitudes from past relationships onto the therapist.

Social Music Sites

Online platforms that allow users to share, discover, and listen to music, often incorporating social networking features to connect users with similar musical interests.

Ad Vehicles

Various methods or channels, such as print, online, or broadcast, used to deliver advertising messages to the audience.

Targeting

Targeting involves identifying and focusing marketing efforts on a specific segment of the market deemed most likely to respond positively to a product or service, based on certain characteristics or behaviors.