Lexington Corp

question 262

Short Answer

Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?
Business analysis
Test marketing
Product testing
Concept testing
Prototype development

---

Definitions:

Executive Positions

High-ranking positions within an organization, often responsible for making strategic decisions and overseeing operations.

Statement Of Objective

A declaration that outlines the goals or purposes of a document or project.

Recruiter

A professional responsible for attracting, screening, and selecting qualified candidates for a job at a company or organization.

Applicant

An individual who applies or requests something, commonly used in the context of someone seeking employment, admission to an educational program, or a grant.