List Four Basic Methods for Collecting Marketing Research Data

question 18

Short Answer

List four basic methods for collecting marketing research data.

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Definitions:

Physiologically

refers to the functions and processes that occur within living organisms and their parts.

Behavioral

Relating to or concerning the actions or reactions of a person or animal in response to external or internal stimuli.

Mental Processes

Internal, covert activities of our minds, including thinking, reasoning, and memory.

Psychoanalytic

A psychological theory or technique that emphasizes unconscious mental processes and early childhood experiences.