The Communications Vehicle That Is Very Selective About Its Audience

question 49

Short Answer

The communications vehicle that is very selective about its audience, allows a more personalized message, and whose response rate is very predictable is
direct mail.
television.
magazines.
radio.
newspaper.

---

Definitions:

Impairment Loss

A reduction in the recoverable value of an asset below its carrying amount, requiring the asset's value to be written down.

Effective Tax Rate

The mean rate at which a person or business is charged with taxes, determined by dividing the total amount of taxes paid by the amount of income that is subject to tax.

Cost Method

A method of accounting for investments where the investment is recorded at cost and only dividend income is recognized.

Goodwill Impairment

A decrease in the value of goodwill, indicating that the acquired company is not performing as expected.