The Most Expensive Promotional Tool on a Cost Per Contact

question 178

Short Answer

The most expensive promotional tool on a cost per contact basis is
personal selling.
direct mail.
television.
radio.
magazines.

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Definitions:

Efficient Output

The level of production at which a firm or economy can produce the maximum amount of goods at the lowest possible cost.

Efficient Output

The level of production where a firm or economy can produce the maximum amount of goods and services with the least amount of inputs.

Perfect Competition

A market structure characterized by a large number of buyers and sellers, homogeneous products, and free entry and exit, leading to price determination by supply and demand.

Wheat-Growing

The agricultural practice of cultivating wheat, a staple grain used worldwide for food.