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TABLE 8-1
A random sample of 100 stores from a large chain of 1,000 garden supply stores was selected to determine the average number of lawnmowers sold at an end-of-season clearance sale. The sample results indicated an average of 6 and a standard deviation of 2 lawnmowers sold. A 95% confidence interval (5.623 to 6.377) was established based on these results.
-Referring to Table 8-1, if the population had consisted of 10,000 stores, the confidence interval estimate of the mean would have been wider in range.
Perception
The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.
Environment
Refers to the surrounding conditions and factors that affect living organisms, including natural, cultural, and built environments.
Perceptual Distortions
Misinterpretations or misunderstandings of sensory input due to biases, prejudices, or errors in judgment.
Framing
The way information is presented or organized to influence people’s perceptions, decisions, and judgments.
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