The Probability That a New Advertising Campaign Will Increase Sales

question 80

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, what is the probability that neither the cost is kept within budget nor the campaign will increase sales?

• A) 0.88
• B) 0.12
• C) 0.68
• D) 0.32

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Definitions:

Special Meeting

A meeting called for a specific purpose, outside of the regularly scheduled sessions.

Cumulative Voting

A system of voting for directors of a corporation in which shareholders can concentrate their votes on one candidate, rather than having to distribute them equally among candidates.

Majority Shareholder

An individual or entity that owns more than half of a company's outstanding shares, giving them controlling interest.

Board of Directors

A group of elected or appointed members who jointly oversee the activities of a company or organization.