TABLE 16-10
the Manager of a Marketing Consulting Firm

question 19

Short Answer

TABLE 16-10
The manager of a marketing consulting firm has been examining his company's yearly profits. He believes that these profits have been showing a quadratic trend since 1980. He uses Microsoft Excel to obtain the partial output below. The dependent variable is profit (in thousands of dollars), while the independent variables are coded years and squared of coded years, where 1980 is coded as 0, 1981 is coded as 1, etc.
SUMMARY OUTPUT
Regression Statistics
$\begin{array} { l r } \text { Multiple R } & 0.998 \\ \text { RSquare } & 0.996 \\ \text { Adjusted R Square } & 0.996 \\ \text { Standard Error } & 4.996 \\ \text { Observations } & 17 \end{array}$

$\begin{array}{lc} & \text { Coefficients } \\\text { Intercept } & 35.5 \\\text { Coded Year } & 0.45 \\\text { Year Squared } & 1.00\end{array}$

-Referring to Table 16-10, the forecast for profits in 2000 is_____ .

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Definitions:

Top Management

The highest level of managers in an organization, including positions like CEO and CFO, responsible for setting strategic goals and company policies.

Board Of Directors

The governing body of a corporation, elected by common stockholders.

Acquirer's Stockholders

The shareholders of a company that is purchasing another company or its assets through a merger or acquisition.

Acquirer's Stockholders

Individuals or entities that own shares in a company that is acquiring another company, potentially affected by the acquisition's financial outcomes.