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TABLE 16-13
A local store developed a multiplicative time-series model to forecast its revenues in future quarters, using quarterly data on its revenues during the 4-year period from 1998 to 2002. The following is the resulting regression equation:
log10Y^ = 6.102 + 0.012 X - 0.129 Q1 - 0.054 Q2 + 0.098 Q3
where
Y^ is the estimated number of contracts in a quarter
X is the coded quarterly value with X = 0 in the first quarter of 1998.
Q1 is a dummy variable equal to 1 in the first quarter of a year and 0 otherwise.
Q2 is a dummy variable equal to 1 in the second quarter of a year and 0 otherwise.
Q3 is a dummy variable equal to 1 in the third quarter of a year and 0 otherwise.
-Referring to Table 16-13, to obtain a forecast for the fourth quarter of 1999 using the model, which of the following sets of values should be used in the regression equation?
Firm's Balance Sheet
A financial statement that provides a snapshot of a company's assets, liabilities, and equity at a specific point in time, offering insights into its financial health.
User Value
The significance or benefit that a product or service provides to its users, determining its appeal and usefulness.
Intangible Assets
Assets that lack physical substance but hold value for a company, such as brand reputation, intellectual property, and goodwill.
Strategic Tool Kit
A set of analytical tools and frameworks that assist in the formulation and implementation of strategic business decisions and marketing strategies.
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