TABLE 16-8
the President of a Chain of Department

question 76

Short Answer

TABLE 16-8
The president of a chain of department stores believes that her stores' total sales have been showing a linear trend since 1980. She uses Microsoft Excel to obtain the partial output below. The dependent variable is sales (in millions of dollars), while the independent variable is coded years, where 1980 is coded as 0, 1981 is coded as 1, etc.
SUMMARY OUTPUT

$\begin{array}{lr}\text { Regression Statistics } & \\\text { Multiple R } & 0.604 \\\text { R Square } & 0.365 \\\text { Adjusted R Square } & 0.316 \\\text { Standard Error } & 4.800 \\\text { Observations } & 17\end{array}$

$\begin{array}{lc} & \text { Coefficients } \\\text { Intercept } & 31.2 \\\text { Coded Year } & 0.78\end{array}$

-Referring to Table 16-8, the fitted trend value (in millions of dollars) for 1985 is ____.

---

Definitions:

Generic Strategies Model

The Generic Strategies Model is a framework developed by Michael Porter that outlines three strategies organizations can use to achieve competitive advantage: cost leadership, differentiation, and focus.

Focused Cost Leadership

A strategic approach where a company aims to be the lowest-cost producer in a particular niche or segment, offering prices lower than competitors while targeting specific customer groups.

Differentiation

In business, the process of making a product or service distinct from competitors in the market, often by emphasizing unique features or benefits.

BCG Matrix

A strategic business tool designed by the Boston Consulting Group to help organizations analyze their product lines or business units for decision-making purposes.