TABLE 16-11 $$\text { Businessclosures in Laramie, Wyomingfrom } 1989 \text { to } 1994 \text { were: }$$

question 15

Short Answer

TABLE 16-11
$$\text { Businessclosures in Laramie, Wyomingfrom } 1989 \text { to } 1994 \text { were: }$$ $$\begin{array} { l l } 1993 & 10 \\1994 & 11 \\1995 & 13 \\1996 & 19 \\1997 & 24 \\1998 & 35\end{array}$$ Microsoft Excel was used to fit both first-order and second-order autoregressive models, resulting in the following partial outputs:
$\text {SUMMARY OUTPUT- \(2 ^ { \text {nd } }\) Order Model}$

$\begin{array} { l c }&\text {Coefficients}\\ \text { Intercept } & - 5.77 \\ \text { XVariable 1 } & 0.80 \\ \text { XVariable 2 } & 1.14 \end{array}$ .

$\text {SUMMARY OUTPUT- \(1 ^ { \text {st } }\) Order Model}$

$\begin{array}{cr}&\text {Coefficients}\\ \text { Intercept } & -4.16 \\\text { X Variable } 1 & 1.59 \\\hline\end{array}$

-Referring to Table 16-11, the fitted values for the second-order autoregressive model are______
,_____ ____,_____ , and_____ .

---

Definitions:

End-User Profile

A detailed description of the final consumer or user of a product or service, including demographics, preferences, needs, and behaviors.

Target Customer Group

A specific subset of the broader market that a business intends to reach and serve, identified by particular characteristics that align with the company's products or services.

Customer Segmentation

The process of dividing a customer base into distinct groups based on common characteristics, to target marketing efforts more effectively.

TAM

Total Addressable Market, which refers to the overall revenue opportunity available or total demand for a product or service within a market.