TABLE 14-17
the Marketing Manager for a Nationally Franchised $\text {SUMMARY OUTPUT}$

question 248

Short Answer

TABLE 14-17
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1
= favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
$\text {SUMMARY OUTPUT}$
$\begin{array}{ll}\hline \text { Regression Statistics } \\\hline \text { Multiple R }& 0.916 \\ \text { R Square} & 0.839 \\ \text { Adjusted R Square} & 0.732 \\ \text { Standard Error }& 0.24685 \\ \text { Observations} & 6 \\\hline\end{array}$

ANOVA
$\begin{array}{lccclc}\hline & \text {d f }& \text { SS }& \text { M S } & \text { F } & \text {Significance F } \\\hline \text { Regression} & 2 & 0.95219 & 0.47610 & 7.813 & 0.0646 \\ \text {Residual} & 3 & 0.18281 & 0.06094 & & \\ \text {Total} & 5 & 1.13500 & & & \\\hline\end{array}$

$\begin{array}{lrcrr}\hline & \text {Coefficients }& \text {Standard Error} & \text {t Stat } & \text { p -value} \\\hline \text { Intercept }& 4.593897 & 1.13374542 & 4.052 & 0.0271 \\ \text {Units }& -0.247270 & 0.06268485 & -3.945 & 0.0290 \\ \text {SAT Total }& 0.001443 & 0.00101241 & 1.425 & 0.2494 \\\hline\end{array}$

-Referring to Table 14-17, what is the estimated probability that a 48-year-old home owner with a family income of $100,000, a lawn size of 5,000 square feet, a positive attitude toward outdoor recreation, and two teenagers in the household will purchase a lawn service?

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Definitions:

Job Enrichment

A management strategy that enhances job content by adding tasks that increase responsibility, autonomy, and the scope of tasks performed.

Autonomy

The condition or quality of being autonomous; independence or the right to self-govern.

Core Dimensions

Fundamental factors or aspects that define and shape the nature of a particular entity, concept, or system.

Task Significance

The degree to which a job has a substantial impact on the lives or work of other people, either in the immediate organization or the external environment.