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TABLE 14-14
An econometrician is interested in evaluating the relation of demand for building materials to mortgage rates in Los Angeles and San Francisco. He believes that the appropriate model is
Y = 10 + 5X1 + 8X2
where X1 = mortgage rate in %
X2 = 1 if SF, 0 if LA
Y = demand in $100 per capita
-Referring to Table 14-14, the fitted model for predicting demand in Los Angeles is .
Social Exchange Theory
A theory suggesting that social behavior is the result of an exchange process, aiming to maximize benefits and minimize costs.
Social Contagion Theory
A social psychological theory that explains how behaviors, attitudes, and emotions can spread through populations as if they were infectious diseases.
Social Identity Theory
A theory that posits individuals derive part of their self-image and self-esteem from the social groups to which they belong, influencing behaviors and attitudes.
Elaboration Likelihood Model
A theory in social psychology that proposes two routes to persuasion: the central route, which deals with the logical processing of information, and the peripheral route, which involves more superficial processing.
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