TABLE 12-2
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 42

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { r l l } & \text { Male Celebrity } & \text { Female Celebrity } \\\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$$
-Referring to Table 12-2, which test would be used to properly analyze the data in this experiment?

• A) ?² test for independence
• B) Wilcoxon rank sum test for independent populations
• C) ?² test for differences among more than two proportions
• D) Wilcoxon signed ranks test for two related populations

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Definitions:

Financial Position

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Changes in Equity

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