TABLE 12-16
a Perfume Manufacturer Is Trying to Choose $$\begin{array} { l l } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}$$

question 14

Multiple Choice

TABLE 12-16
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
$$\begin{array} { l l } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}$$
-Referring to Table 12-16, what is the right test to use?

• A) Wilcoxon signed rank test for difference in median
• B) Wilcoxon rank sum test for median difference
• C) Wilcoxon rank sum test for difference in median
• D) Wilcoxon signed rank test for median difference

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Definitions:

Federal Banks

Centralized banking institutions established by a country to oversee the monetary system and implement national economic policies.

State Banks

Financial institutions chartered by a state to provide banking services.

National Banks

Financial institutions that are chartered by the federal government and play a key role in the country’s financial system and economy.

Discount Rate

The interest rate charged to commercial banks and other financial institutions for the loans they take from the Federal Reserve Bank's lending facility.