TABLE 12-2
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 32

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { l| c c } & \text { Male Celebrity } & \text { Female Celebrity } \\\hline\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$$
-Referring to Table 12-2, the degrees of freedom of the test statistic are

• A) 299.
• B) 1.
• C) 2.
• D) 4.

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Definitions:

Distribution

The process of making a product or service available to consumers through a supply chain and marketing channels.

Marginal Rate

Often linked to taxation or utility, it is the rate applied to the next dollar of income or the next unit of consumption.

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Marginal Rate

A term that can refer to the extra or additional cost or benefit associated with producing one more unit of output or engaging in one more unit of an activity.