TABLE 12-2
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 140

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { l| c c } & \text { Male Celebrity } & \text { Female Celebrity } \\\hline\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$$
-The Kruskal-Wallis Rank Test for differences in more than two medians is a nonparametric alternative to

• A) Student's t test for independent samples.
• B) Student's t test for related samples.
• C) ANOVA F test for completely randomized experiments.
• D) Wilcoxon's Rank Sum Test for differences in two medians.

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Definitions:

Features

Distinctive attributes or aspects of something or someone, which often contribute to its identity or functionality.

Objectification

Treating a person as an object or thing, without regard to their personality or dignity.

Power Differences

The disparities in control, authority, or influence among individuals, groups, or institutions.

Clean Break

A clear and definitive separation from a situation, relationship, or condition, typically implying no continued connection or obligation.