TABLE 12-15
a Perfume Manufacturer Is Trying to Choose

question 29

Short Answer

TABLE 12-15
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group. He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group. The data are given below. Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
$$\begin{array}{l}\begin{array} { l l } \text { Package}&\text{ Scratch }\\52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\& 47\end{array}\end{array}$$
-Referring to Table 12-15, the rank given to the second observation in the "scratch-and-sniff" group is_____ .

---

Definitions:

Social Institutions

The organized structures and mechanisms of social order and cooperation governing the behavior of a set of individuals within a given community.

Peggy McIntosh

An American feminist and anti-racism activist known for her work on white privilege, particularly her influential paper "White Privilege: Unpacking the Invisible Knapsack."

White Privilege

Refers to societal privileges that benefit white people over non-white people in certain societies, particularly if they are otherwise under the same social, political, or economic circumstances.

Neoconservative

A political movement characterized by the advocacy of strong national defense, free-market capitalism, and an interventionist foreign policy.