TABLE 12-13
According to an Article in Marketing News, Fewer

question 28

True/False

TABLE 12-13
According to an article in Marketing News, fewer checks are being written at grocery store checkout stands than in the past. To determine whether there is a difference in the proportion of shoppers who pay by check among three consecutive years at a 0.05 level of significance, the results of a survey of 500 shoppers in three consecutive years are obtained and presented below.
$$\begin{array}{l}\text {\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad Year }\\\begin{array} { c | c | c | c } \hline \text { Check Written } & \text { Year 1 } & \text { Year 2}& \text { Year 3 } \\\hline \text { Yes } & 225 & 175 & 125 \\\text { No } & 275 & 325 & 375\end{array}\end{array}$$
-Referring to Table 12-13, there is sufficient evidence to conclude that the proportions between year 2 and year 3 are different at a 0.05 level of significance.

Distinguish between internal and external audiences in business communication.

Comprehend the process and significance of feedback and revisions in business documents.

Understand the importance of audience adaptation in creating business messages.

Recognize the ethical considerations in business communication.

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Definitions:

Basking Reflected Glory

The phenomenon where individuals associate themselves with the successes of others, often to enhance their own self-esteem.

Anxiety-buffer

Psychological mechanisms or processes that help individuals cope with and reduce anxiety, often by reinforcing self-esteem or providing social support.

Sociometer Model

A theoretical model suggesting that self-esteem serves as an internal gauge of one's social acceptance or rejection.

Cognitive-dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.