$$\text { TABLE 12-2 }$$ Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

question 17

Multiple Choice

$$\text { TABLE 12-2 }$$ Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$\begin{array}{r|cc} & \text { Male Celebrity } & \text { Female Celebrity } \\\hline\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$

-Referring to Table 12-2, at 5% level of significance, the critical value of the test statistic is

• A) 5.9914.
• B) 9.4877.
• C) 13.2767.
• D) 3.8415.

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Definitions:

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Childhood Obesity

A condition characterized by a child having excess body fat that negatively affects their health and well-being, often resulting from a combination of genetic, behavioral, and environmental factors.

Cardiovascular Disease

A class of diseases that involve the heart or blood vessels, such as coronary artery disease, hypertension, and heart failure.

Mental Operations

In Piaget’s theory, the mental process of combining, separating, or transforming information in a logical manner.