TABLE 12-16
a Perfume Manufacturer Is Trying to Choose $$\begin{array} { l l } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}$$

question 14

Multiple Choice

TABLE 12-16
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
$$\begin{array} { l l } \text { Package } & \text { Scratch } \\\hline 52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\56 & 47\end{array}$$
-Referring to Table 12-16, what is the right test to use?

• A) Wilcoxon signed rank test for difference in median
• B) Wilcoxon rank sum test for median difference
• C) Wilcoxon rank sum test for difference in median
• D) Wilcoxon signed rank test for median difference

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Definitions:

Neurotransmitter

Chemical substances in the nervous system that transmit signals between neurons or from neurons to muscles.

Marijuana

A psychoactive drug from the Cannabis plant used for medical or recreational purposes, known for its sedative and euphoric effects.

Expressed Emotion

A measure of how much hostility, criticism, and emotional over-involvement are used when speaking about a family member with a mental disorder.

Schizophrenics

Individuals diagnosed with schizophrenia, experiencing conditions such as distorted thinking, hallucinations, and reduced social engagement.